Xinshichuang, a leading global provider of new building materials system services, was founded in 2000. Its predecessor was a Sino US joint venture brand that was one of the earliest in China to engage in the special mortar industry. Its main business is the research and development, production, sales, and service of ceramic tile and stone supporting auxiliary materials products, with core technology originating from the United States.

Over the past 25 years of entrepreneurship, New World Innovation has always kept pace with the times and the country, deeply cultivating and working in the field of new building materials, providing high-quality system solutions for tens of thousands of major infrastructure construction, industrial buildings, civil and commercial buildings.

At present, Xinshichuang has five subsidiaries: Shanghai Asia Adhesive Co., Ltd., Shanghai Yawa New Building Materials Co., Ltd., Hangzhou Dingli New Building Materials Co., Ltd., Shanghai Sankeshu Yawa Engineering Materials Co., Ltd., and Xinshichuang International Trade Co., Ltd., forming four major brands in the engineering field: "Asia Asia Fu" and "Dingli", and in the retail field: "Asia Fu" and "Asia Wa". It has established a global marketing network and become an influential brand in the fields of tile adhesive, home decoration waterproofing, etc.

With innovative research and development, high-quality products, and excellent services, Xinshichuang and its subsidiaries have successively won honorary titles such as "High tech Enterprise", "China Building Materials Quality Management System Certification", "Shanghai Specialized, Refined, Unique and New Small and Medium sized Enterprise", "Shanghai Decoration Industry Trustworthy Decoration Materials Enterprise", "Shanghai Contract abiding and Credit worthy Enterprise", "Shanghai Chemical Building Materials Industry Quality Integrity Star Enterprise", etc., and have more than 30 national invention patents.